Faridabad, June 12: Continental Tires, one of the world’s leading premium tyre manufacturers, today announced a strategic investment to further strengthen its presence in India’s Passenger car and Light Truck (PLT) tyre segment. As part of its “in the market, for the market” approach, Continental plans to invest approximately INR ~100 crore (EUR 10.5 million) to enhance manufacturing capabilities in India and to expand its Passenger car and Light Truck Tyre product portfolio.
This expansion underscores Continental’s focus on producing tyres that are specially engineered for Indian consumer demands, with a strong emphasis on product performance and premium quality standards. With these initiatives, Continental Tires reaffirms its dedication to India’s mobility future, combining innovation, local manufacturing, and customer-centric solutions to drive sustainable growth.
“With our “in the market, for the market” approach, we’re aligning our portfolio to reflect the evolving lifestyle needs of Indian drivers, from daily commutes and long-distance travel to changing expectations around comfort, safety, and convenience,” said Samir Gupta, Managing Director of Continental Tires India.
Enhanced Product Offerings aligned with Market Trends
India is undergoing rapid infrastructure development, and consumer behavior is evolving just as quickly, especially with the surge in popularity of UVs, now one of the fastest-growing segments. Reflecting the same, the Indian passenger vehicle and UV market has experienced a significant shift in recent years in terms of consumer preference.
Continental Tires, with an increased focus on the PLT tire segment, sees strong growth potential in larger-inch and Ultra Ultra High Performance (UUHP) tires designed for SUVs, 4x4s, and sporty vehicles, aligning seamlessly with current market trends.
Continental will also expand its all-terrain product portfolio with the introduction of the CrossContact AT2 this year. Committed to sustainable and long-term business growth, Continental aims to further strengthen its market position in India as the trusted premium tyre partner. The company is present with sales and distribution activities headquartered in Faridabad (Haryana), manufacturing operations for passenger and light truck tyres in Modipuram Meerut, Uttar Pradesh, a network of over 200 brand stores across India, and has recently opened an IT Hub in Bengaluru.
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2024, Continental generated preliminary sales of €39.7 billion and currently employs around 190,000 people in 55 countries and markets.
Tyre solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tyres as well as smart solutions and services for fleets and tyre retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tyre manufacturers. In fiscal 2024, the Tires group sector generated sales of 13.9 billion euros. Continental’s tyre division employs more than 57,000 people worldwide and has 20 production and 16 development sites.
