Bengaluru, September 29: Pepe Jeans London, the global denim and lifestyle brand, has expanded its presence in Bengaluru with the opening of its new store at Phoenix Marketcity White Field, completing a three-store retail expansion across the city. The Phoenix Mall opening followed the launch of two stores in Indiranagar and HSR Layout earlier on September 25, marking a significant day of retail expansion for the brand in Bengaluru.
Located within Phoenix Marketcity White Filed mall, the new store brings Pepe Jeans London’s distinctive denim-led fashion proposition to one of Bengaluru’s prominent shopping destinations. Designed as a compact yet immersive retail space, the store offers an extensive selection for men, women and kids, spanning the brand’s denim, shirts and everyday styles.
The store features key Pepe Jeans offerings including denim, shirts, tshirts and more with denim innovations like Shiruku and Powerflex ranges, alongside a wider selection of casualwear designed for everyday dressing.
The Phoenix Marketcity White Field opening was part of Pepe Jeans London’s “Three Stores, One City, One Day” expansion on September 25. Earlier that day, the brand opened its new stores in Indiranagar and HSR Layout, before completing the Bengaluru-wide retail launch with the Phoenix Marketcity mall store.
Speaking about the Bengaluru expansion, Rakesh Jallipally, CEO – Pepe Jeans London (India), said: “Phoenix Marketcity White Field is an important addition to our Bengaluru retail network, giving us an opportunity to bring Pepe Jeans London closer to consumers in one of the city’s leading shopping destinations. The fact that we were able to open three stores across Bengaluru on the same day reflects the momentum behind our retail expansion in India.
From Indiranagar and HSR to Phoenix Marketcity White Field mall, each location allows us to engage with a different consumer environment while staying true to our core proposition of denim, casualwear and everyday style.”
With the Phoenix Marketcity White Field mall opening, Pepe Jeans London continues to strengthen its physical retail presence in Bengaluru while pursuing a larger expansion strategy across India. The brand currently has 200+ stores across the country and plans to add another 100 stores in the next 18 months.
