Bengaluru, April 18: The 16th edition of the Tata Consultancy Services (TCS) World 10K Bengaluru scheduled for Sunday, 28th April 2024, for the first time is poised to welcome over 30,000 participants across on ground and virtual categories.
The World’s Premier 10K will witness over 28,000+ participants take to the start line at the Cubbon Road outside Field Marshal Sam Manekshaw Parade Ground. Furthermore 1500+ runners will also participate virtually from different parts of the world through the exclusive TCS World 10K Bengaluru event App… #EndendiguBengaluru – Forever Bengaluru.
Cheering on the participants will be legendary shot putter Valerie Adams, a four- time World Champion and two-time Olympic medallist, and the events’ International Event Ambassador.
The TCS World 10K Bengaluru saw an overwhelming response from the running community across all categories, breaking all barriers. Registrations for the feature race the Open 10K and the Majja Run are over-subscribed. This is a glowing testament to the popularity of the sport of running. Today, running is the fastest- growing urban sport, and as many as 700 new runners are inspired each day to begin their running journey.
Sunil Deshpande, Regional Head, TCS Bengaluru, said, “The response from the running community to the 16th edition of the TCS World 10K Bengaluru has been phenomenal. The passion and dedication displayed by the runners as they come together to push their boundaries and showcase incredible endurance is truly inspiring. As a leading global IT services provider, we are committed to enhancing the race experience through technology to leave a lasting impression on the runners. We are truly excited to welcome our runners, who embody the spirit of resilience and determination that makes this event so special. Our best wishes to all participants, eagerly waiting to see them on race day.”
New Home, New Start, New Route.
The 2024 edition of the World Athletics Gold Label Race promises an enhanced experience for all participants. With support from the Indian Army, Karnataka & Kerala Sub Area, Field Marshal Sam Manekshaw Parade
Marshal Sam Manekshaw Parade Ground. Runners across categories – 10K (Open & Elite), Majja Run, Champions with Disability and the Silvers’ Run will congregate at the iconic Field Marshal Sam Manekshaw Parade Ground Ground is the new home for the TCS World 10K Bengaluru.
The pre-race venue for all runners is Rajendra Sinhji Army Officers Institute (RSAOI) and post-race engagements are at Field and take off on a scenic journey that winds past Bengaluru’s famous landmarks.
With the guidance of the Bengaluru Police, Procam International has carefully crafted a new and improved route for the participants. Ulsoor Lake will feature prominently, with participants enjoying a scenic 3km stretch alongside it. The Open 10K route boasts only two U-turns, ensuring a fast-paced run. The Open 10K runners will also run past the Chinnaswamy Stadium, High Court and the majestic Vidhana Soudha, the seat of the Karnataka state legislature, exemplifying the spirit of ‘Endendigu Bengaluru’
Naarayan TV, Chief Marketing Officer, IDFC FIRST Bank said, “This is IDFC FIRST Bank’s third year partnering with TCS World 10K Bengaluru, that celebrates the city of Bangalore and its people. Commencing the 2024 marathon season with healthy beginnings, IDFC FIRST Bank is back with a year full of running events that will keep your spirits and finances high. TCS World 10K Bengaluru marks the dawn of every participant’s #Journey To TheStart and, through this association we aim to support their health and financial journeys. Join us in the Garden City to begin your #Journey To The Start alongside your bank that always puts YOU first.”
