Bengaluru, June 2: Shriram Finance Limited (SFL), the flagship company of the Shriram Group, today announced its alliance with the Padukone School of Badminton (PSB) as the Presenting Sponsor.

The collaboration was unveiled by Mr. Umesh Revankar, Executive Vice Chairman, Shriram Finance along with legendary Indian badminton champion and PSB founder Padma Shri Prakash Padukone at the Padukone-Dravid Centre of Sports Excellence, Bengaluru.

Through this alliance, SFL reinforces its commitment to nation-building through financial inclusion and community development — extending its reach to sports and grassroots talent across the country. As part of the collaboration, all existing and future PSB centres across India will operate under the name “Shriram Finance presents Padukone School of Badminton.” The initiative aims to strengthen access to structured badminton training at the grassroots level across age groups and aspiring players across the country.

Key Highlights of the Alliance
• Naming Rights: All existing and future PSB centres across India to operate under the name “Shriram Finance presents Padukone School of Badminton”
• Apparel Sponsorship: Over 2,000 branded T-shirts to be distributed to players, coaches, and support staff across PSB academies
• Tournament Sponsorship: 13 Open Tournaments under Shriram Finance’s presenting sponsorship, along with 2 All India Yonex tournaments as the “Powered By” sponsor

For over four decades, Shriram Finance has been a trusted financial partner to small entrepreneurs, retail borrowers, and underserved communities across India. This alliance with PSB is a natural extension of that ethos — investing in human potential beyond the balance sheet and reaching communities where they live, work, and play.

Mr. Umesh Revankar, Executive Vice Chairman, Shriram Finance, speaking on the occasion, said, “At Shriram Finance, we have always believed in creating meaningful impact within the communities we serve. Our alliance with the Padukone School of Badminton reflects that commitment. Through this initiative, we hope to encourage and inspire young players across the country to pursue the sport with dedication, discipline, and confidence, while helping strengthen the grassroots sporting ecosystem in India.”

Padukone School of Badminton currently operates 75 centres across 18 Indian cities, offering professional coaching and training programmes designed to nurture young talent and encourage wider participation in the sport.

Padma Shri Prakash Padukone, Founder, Mentor & Director, Padukone School of Badminton, speaking on the occasion, said, “We are delighted to welcome Shriram Finance as the Presenting Sponsor of the Padukone School of Badminton. This alliance is built on a shared vision of nurturing talent at the grassroots level and making quality badminton coaching accessible to aspiring players across India. With Shriram Finance’s support, we look forward to expanding our reach further and creating a stronger platform for young athletes to learn, grow, and pursue the sport with the right guidance and infrastructure.”

The Padukone School of Badminton is dedicated to making quality badminton coaching accessible across India through professionally managed centres and structured development programmes spanning beginner, intermediate, and high-performance levels. The academy’s training ecosystem covers technical skills, agility, fitness, and tournament preparation, complemented by a specialised coach certification programme aimed at strengthening the broader badminton ecosystem in India.

Building on its existing expertise in financing electric vehicles, Shriram green finance will provide sharper focus and clarity to its sustainability efforts.

Shriram Green Finance, consolidates the green finance business with a vision to build a robust green finance portfolio through financing EVs, battery charging stations, renewable energy products and solutions, energy efficient machinery, etc. By leveraging its extensive customer base, particularly in semi-urban and rural areas, Shriram Finance has the potential to play a transformative role in green financing. The company has set a target to achieve an Asset Under Management (AUM) of ₹5,000 crores for this vertical over the next 3–4 years.

Shriram Green Finance will raise global and domestic funds which are focussed on green investments for onward lending to its constituency. Mr. Umesh Revankar, Executive Vice Chairman, Shriram Finance Limited, said,”The launch of Shriram Green Finance vertical is a milestone in Shriram Finance’s journey toward fostering sustainable and inclusive growth. As one of India’s leading financial institutions, we are deeply committed to environmental stewardship and our responsibility to empower stakeholders with sustainable financial solutions. This initiative is a testament to aligning our strategies with the global shift toward a greener economy and we are charting a course for long-term value creation that balances profitability with purpose.”

Mr. Y. S. Chakravarti, Managing Director and Chief Executive Officer, Shriram Finance Limited, said,”At Shriram Finance, we view sustainability as an essential driver of progress. The Green Finance vertical exemplifies our vision to build sustainable ecosystem that benefits all stakeholders. This initiative underscores our dedication to enabling customers and partners to thrive in a low-carbon economy.”

India’s electric vehicle (EV) sector is undergoing rapid expansion, driven by ambitious government policies, technological advancements, and growing environmental awareness. EV sales, charging infrastructure sector is growing rapidly as well with fast-charging and battery-swapping technologies being prioritized to enhance convenience.

While India’s energy efficient machinery segment is still at a very nascent stage, India’s renewable energy sector has experienced remarkable growth over the past decade driven by ambitious government initiatives and a growing focus on sustainability. All these present an opportunity for Shriram Finance.

Shriram Green Finance will initially focus on building the EV portfolio across India, with initial focus in Karnataka, Kerala, National Capital Region (NCR) and Maharashtra.Shriram Finance is actively engaging with OEMs manufacturing EVs to establish long-term partnerships, ensuring seamless and accessible vehicle financing solutions.