The 360 degree campaign is designed to target SUV and 4×4 owners, who demand durability and performance. Engineered with a 5 Rib-technology featuring hexagonal blocks and a staggered pattern architecture, this tyre ensures even stiffness and contact pressure distribution, resulting in superior wear life. This new generation, premium quality tyre is specially designed to enhance off-road capabilities. In addition, its low noise and superior ride comfort attributes make it an ideal choice for adventurous drivers who encounter diverse driving conditions from urban landscapes to rugged off-road terrains.

The 140 second ad films will be shown on digital platforms such as YouTube, Facebook, and Instagram. The

campaign vividly showcases the tire’s trailblazing capabilities through intense, real-world scenarios and highlight the Dueler’s aggressive pattern design and advanced traction features.

“Our new Dueler Tyre is a testament to Bridgestone’s commitment to quality and innovation. The ‘Trailblazing with Dueler A/T campaign is designed to communicate the resilience and adaptability of our latest product. We’re excited to demonstrate how Dueler can enhance the driving experience for SUV owners across various terrains. The campaign highlights Bridgestone Dueler’s readiness to tackle challenges, whether navigating the busy streets of the city or traversing challenging off-road trails, making it the best choice for drivers seeking reliability and performance” said Deepak Gulati, Chief Marketing & Innovation Officer,

“It is interesting that the Dueler drives are being done across a wide cross section of terrains. I can relate to that as no matter what, one must give their best. I’m sure the convoy will have a great time driving with Dueler A/T 002, across the scenic and diverse landscapes of our country. I’m proud to be associated with Bridgestone, a brand that consistently delivers on Quality and Performance.” – said Bridgestone India Brand Ambassador P.V. Sindhu.

Dealers are a key influencer in consumer’s tyre purchase journey and hence Bridgestone Channel Partners have been actively engaged in the communication developed as well as with series of activations in a high impact focused campaign.

The brand will also be “Trailblazing with Dueler A/T”, a roadshow covering 6 states to engage ‘Bridgestone Select Dealers’ & consumers at the same time while demonstrating product performance. The flag-off will be done by Bridgestone brand ambassador and ace athlete Padma Shree P.V. Sindhu.

During the campaign period from September 16th to November 12th, 2023, customers had the golden opportunity to celebrate Diwali wita LG and take advantage of the fantastic offers. LG is dedicated to making life more convenient, and truly unforgettable, as the company spreads happiness and enhances the festive spirit.

Commenting on the same, Mr. Mr. Hong Ju Jeon MD LG India said, “Our India ka Celebration’ campaign is all about spreading happiness and making the festive season and New Year truly special. LG brand philosophy is Life’s Good which represents our unwavering commitment to making people’s lives better through innovation.

Through our recent brand reinvention, our endeavour is to deliver the values and philosophy of Life’s Good at every touch point across the customer experience. Heartfelt congratulations to our one lucky winner, Mr. Rajesh Chandran, and a big thank you to all the participants. This is certainly a Life’s Good moment for Mr. Rajesh and his family.”

“LG’s ‘India ka Celebration’ campaign has truly lit up my holiday spirit! Winning the Grand Prize Audi Q3 Premium is a dream come true, and I couldn’t be more grateful for this incredible surprise”, said Mr. Rajesh Chandran.

This Diwali, LG went above and beyond in spreading joy and happiness by introducing an incredible opportunity for everyday customers to win the coveted LG Dream Home Package. A total of 58 fortunate winners were declared under the daily dream home package, with each day bringing excitement as one lucky customer won an entire suite of five exceptional products.

The Dream Home Package included a Side-by-Side Refrigerator, Front Load Washing Machine, Water Purifier, Microwave Oven, and an OLED TV. These products are designed to provide utmost convenience and luxury to customers, making their celebrations even more special.

This thoughtful initiative not only added a special touch to their Diwali celebrations but also garnered heartfelt appreciation from customers who were touched by LG India’s generous gesture.