This landmark and first-of-its-kind partnership will provide access to Adobe Express Premium to all Airtel customers  for creating high-quality social assets, marketing materials, short videos and anything they wish to design quickly and effortlessly. With the Adobe Express Premium worth ~₹4,000* now available for free for a year, all Airtel customers can express their creative abilities and produce professional-quality content—regardless of their design experience.  The Adobe Express Premium subscription will be available to all Airtel customers, including mobile, Wi-Fi and DTH customers. Customers can avail themselves of this subscription by logging on to the Airtel Thanks App, with no credit card requirement.  

Commenting on the partnership, Siddharth Sharma, CEO — Connected Homes and Director — Marketing, Bharti Airtel,  said, “This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate. From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression. With Adobe Express, world-class creative tools are no longer a luxury—they’re a reality for every Indian.”

“We are committed to empowering everyone to create and stand out with Adobe Express, the quick and easy create-anything app,” said David Wadhwani, President, Digital Media at Adobe. “We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content – whether boosting their careers, growing their businesses or promoting their passions.” 

Adobe Express Premium puts the best of Adobe in people’s hands. The subscription provides access to thousands of professional design templates – including ones tailored for Indian festivals, weddings, and local businesses — along with AI-powered features like instant background removal, custom image generation, and one-tap video editing, premium Adobe Stock assets, over 30,000 professional fonts, 100GB cloud storage, and advanced features like auto captions and instant resize—all with no watermarks and seamless sync across devices.   

Adobe Express is available in English, Hindi, Tamil and Bengali, allowing users the comfort of leveraging features in their native languages. Whether creating festival greeting cards, wedding invitations or promotional content for local shops or WhatsApp Status updates, Adobe Express makes standout content accessible to everyone.   

Real-World Impact of Adobe Express Premium with Airtel

With this partnership, all Airtel customers can now leverage Adobe Express Premium’s powerful generative AI capabilities to work faster, enhance the quality of their creations, and stand out in a crowded digital space in the following ways: 

• Creators & Influencers: Creators can instantly produce content that reflects their unique identity—from attire to language nuance—reshaping online expression. Easy-to-use video editing tools and AI effects make it effortless to create viral-ready content, from Reels to YouTube thumbnails.
• Consumers: Adobe Express allows people to easily connect with friends and family through a large library of professional designs to celebrate festivals, wish good morning or send personalised invitations.
• Students: Build standout projects, dynamic presentations and portfolios, while developing essential skills like digital communication.
• Small Businesses & Entrepreneurs: Anyone looking to build their business or professional brand  can design social media ads, marketing posters, QR codes, logos and more—in  minutes—saving time and costs.
• Marketers: Advertisers and marketers can produce on-brand visuals and campaigns that reflect their authentic identities, traditions and environments—moving beyond the sea of sameness created by generic templates. 

*Customer benefit indicated basis current subscription, valid for 1 year. T&C Apply 

Bangalore, April 26: Bharti Airtel has announced new plans for its IR portfolio that will make it simpler, more affordable and completely hassle-free for customers. The company has unveiled India’s first unlimited* IR plans that offers unlimited data across 189 countries.
Additionally, for the long-staying NRI community, Airtel also launched a unique recharge plan for Rs. 4000 with one-year validity. The plan offers 5GB data and 100 voice minutes for use when abroad, while in India customers can use the same plan and get 1.5GB daily data and unlimited call benefits. The plan gives customers a hassle-free connectivity experience anywhere across the 189 countries and use the same number while in India without having to do a separate recharge.
Siddharth Sharma, Director Marketing and CEO – Connected Homes, Bharti Airtel, said, “At Airtel, we are dedicated to simplifying our customers lives and delivering greater value and convenience to them. We have dramatically simplified our IR plans that will truly redefine our value proposition for customers and give them the freedom to use data and voice generously while roaming the world. We remain continuously committed to delivering solutions that meet our customers’ ever-evolving needs.”
Customers will continue to enjoy other IR benefits with these plans that include:
• In-flight connectivity, auto activation of services upon landing overseas, 24×7 contact centre support.
• One Plan for travel to 189 countries. No confusion over which zone or pack to select. No need for multiple packs across multiple countries or transit airports.
• Auto renewal feature for frequent travelers. This will remove the need to buy the pack multiple times and will enable hassle free travel
• Affordable packs. These will be more affordable than most in-country / local sims and will eliminate the hassle and expense of acquiring local SIM cards, providing globetrotters with a simplified solution to stay connected.
• All control will rest in the customer’s hands. They will be able to manage their entire international roaming needs on the Airtel Thanks app with updates on usage, billing amount and addition of data or minutes as needed.

*Fair usage charge will apply
About Bharti Airtel Limited:
Headquartered in India, Airtel is a global communications solutions provider with over 550 million customers in 15 countries across India and Africa. The company also has its presence in Bangladesh and Sri Lanka though its associate entities. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high-speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and cloud based communication. Within our diversified portfolio, we offer passive infrastructure services through our subsidiary Indus Tower Ltd. For more details visit www.airtel.com

This collaboration marks a significant milestone enabling, as it does, customers to receive SIM cards at their doorstep in a minimal 10 minutes at a nominal convenience fee of ₹49. Post the delivery of the SIM card, customers can activate the number using a simple activation process through Aadhaar-based KYC authentication. Customers will have the option to choose from both postpaid and prepaid plans or trigger an MNP for porting into the Airtel network. To streamline the process, customers can access the online link and view the activation video for a seamless activation experience.

Additionally, for all such activations, All Airtel customers have the option to access the help center through the Airtel Thanks App for any assistance they may need. New customers can contact support by calling 9810012345 if they require help. Post-delivery of the SIM card, it will be mandatory for customers to activate the SIM within a 15-day window to ensure a smooth and hassle-free transition.

Commenting on the partnership, Siddharth Sharma, CEO – Connected Homes and Director of Marketing, Bharti Airtel said; “Simplifying customer lives is central to everything we do at Airtel. Today we are thrilled to partner with Blinkit for 10-minute SIM card delivery to customers’ homes across 16 cities and in due course of time we plan to expand this partnership to additional cities.”

Albinder Dhindsa, Founder and CEO of Blinkit, said, “To save customers time and hassle, we’ve collaborated with Airtel to deliver SIM cards directly to customers in select cities, with delivery in just 10 minutes. Blinkit takes care of the delivery, while Airtel makes it easy for customers to complete self-KYC, activate their SIM, and choose between prepaid or postpaid plans. Customers can also opt for number portability, all at their convenience.”

In the initial phase of this launch, the SIM delivery service will be available across 16 major cities, including metropolises such as Bengaluru, Surat, Chennai, Delhi, Gurgaon, Faridabad, Sonipat, Bhopal, Indore, Mumbai, Pune, Lucknow, Jaipur, Kolkata, Ahmedabad, and Hyderabad.

The company, in the last 2.5 months, has alerted close to 252 million unique customers to these suspicious calls and has observed that there has been a 12% decline in the number of customers answering them. Six per cent of all calls on the Airtel network have been identified as spam calls, while 2% of all SMSes have also been identified as spam. Interestingly, it has been observed that a staggering 35% of the spammers have used landline telephones.

Additionally, customers in Delhi have received the maximum number of spam calls, followed by customers in Andhra Pradesh and Western Uttar Pradesh. Delhi is also where a maximum number of the spam calls have originated, followed by Mumbai and Karnataka. In terms of SMSes, the maximum number have originated in Gujarat followed by Kolkata and Uttar Pradesh and the maximum number of customers targeted have been from Mumbai, Chennai and Gujarat.

As per the trends, 76% of all spam calls have been targeted at male customers. Additionally, distinct differences have been noted in terms of spam call frequency across age demographics. Customers in the age bracket of 36-60 have received 48% of all spam calls, while those in the 26-35 age bracket have been the second-most targeted, accounting for 26% of spam calls. Approximately only 8% of the spam calls have landed in the handsets of senior citizens.

The company’s findings have also shed light on the hourly distribution of spam activity. Spam calls commence from 9 am onwards and gradually escalate in volume as the day progresses. The peak of spam activity is observed between noon and 3 pm, during which the highest concentration of spam calls occur. Moreover, there is a notable disparity in the frequency of spam calls between weekdays and weekends. The volume of these calls diminishes by around 40% on Sundays. Specifically, devices in the price range of 15,000 to 20,000 rupees are the recipients of approximately 22% of all spam calls.

By meticulously examining a multitude of parameters, the AI-driven system has been able to identify these unwanted intrusions in real-time with remarkable accuracy. This groundbreaking initiative has firmly established Airtel as the first service provider in India to offer a comprehensive solution to the growing menace of spam, setting new industry standards for inclusive security measures that prioritise the privacy and convenience of its vast customer base.

The Government of India (GoI) has allocated 10-digit numbers with the prefix 160 to for service and transactional calls. Customers can expect to receive calls from these 160-prefix series assigned to banks, mutual funds, insurance companies, stockbrokers, other financial institutions, corporates, enterprises, SMEs, big and small businesses used for making transactional and service calls.

Additionally, those customers who have not opted for Do-not-disturb (DND) and have subscribed to receiving promotional calls will continue to receive them from a 10-digit number with the prefix 140.

In this light, we welcome the announcements in the industry to repair tariffs. Airtel will also revise its mobile tariffs as indicated below, from July 3rd. We have ensured that there is a very modest price increase (less than 70p per day) on the entry level plans, in order to eliminate any burden on budget challenged consumers.

Making it one of the fastest rollouts in the country, Airtel 5G Plus is available across all the 28 states and 8 union territories. From the scenic Balia in Bihar to the historic Cuttack in Odisha, the smallest Ramgarh district in Jharkhand to Bishnoi a land for wildlife lovers in Rajasthan, from the serene Serai of Kerala to the marshy villages of Kashmir, Airtel customers are now onto the digital superhighway and are enjoying blazing fast speeds.

Commenting on the milestone, Randeep Sekhon, CTO, Bharti Airtel said, “We are thrilled at the speed of adoption to 5G by millions of our customers and we are reaching this milestone earlier than planned. This marks a big expansion of Airtel’s 5G coverage going from 1 million in October of 2022 to 50 million in just 12 months of the launch. The expansion continues at full speed and I am sure, we will continue to rapidly multiply as we work towards nationwide coverage and enable all our customers to enter the 5G age.”

*With the exception of districts in Pakistan occupied Kashmir, Naxal affected areas of Chhattisgarh and the islands of Lakshadweep, which are connected through VSAT.

About Bharti Airtel Limited: Headquartered in India, Airtel is a global communications solutions provider with over 500 million customers in 17 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high-speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data center services, cyber security, IoT, Ad Tech and CPaaS (Airtel IQ). For more details visit www.airtel.com