Mumbai, May 8: LuLu’s iconic IP, LuLu Fashion Week, all set to launch its show in Pan India regions with a focus on inclusivity, diversity, and sustainability, aims to redefine the benchmarks of fashion in the industry. Bollywood hero and renowned model John Abraham unveils the LFW logo and joins hands with LuLu for the nationwide celebration of style and elegance. The LFW logo was unveiled in the presence of Rejith Radhakrishnan, COO of LuLu Group India, Das Damodaran, Buying Head of LuLu India, and Swaraj N.B., Media Head of LuLu India, in Mumbai.
‘’LuLu’s Landmark show brings an insightful exploration of fashion, multiculturalism, and cinema, and this would be the top-class fashion fiesta of the nation’’ John Abraham pointed this out during the logo-launching ceremony. Drawing elegance from the screen of beauty, star-fame celebrities dazzle the ramps and mesmerize everyone with their featured range of outfits. The show already kicked off in Kochi and will be live in Bengaluru, Hyderabad, Trivandrum, and Lucknow shortly.
Leading stylist and fashion choreographer Shie Lobo is the show director of the events in Kochi and Lucknow. Faheem Raja, Shakir Sheikh, and Sham Khan are the show directors of the upcoming fashion week in Bengaluru, Trivandrum, and Hyderabad.
The debut edition of LFW showcases the spring/summer collections of several global brands with fashion shows featuring high-end couture to streetwear, luxury accessories to eco-friendly fashion, fashion awards, and a talk show. The event will bring together celebrities and eminent personalities from the fashion, entertainment, and retail industries under one roof. The event features more than 30 runway shows by top fashion brands, where they showcase their latest designs and trends.
With multiple fashion shows spread across multiple metros, prominent models are set to walk the ramp, presented by leading brand Pepe Jeans London, powered by Amukti and Peter England, and in association with Louis Philippe, Croydon UK, Sin, and others. Also includes fashion awards to recognize outstanding achievements in the industry. Lulu Fashion Awards aim to recognize the exceptional contributions of eminent personalities and brands in the fashion industry with the ‘Style Icon of the Year’ Awards and awards in several other categories.
In addition to the runway shows, there will be a roundtable discussion, fashion forum, and more. Fashionistas can be excited to see the first collection of global brands, with in-house designs, dazzled with a celebration of cultural diversity, showcasing visionary styles of inclusivity and creativity, ensuring an unforgettable experience for all fashion enthusiasts.
